Chiropractic Awareness Week: 14-20 April - April 11, 2014


Research finds technology is leaving teenagers in pain

This Chiropractic Awareness Week (14 – 20 April) the British Chiropractic Association (BCA)  is warning parents that their teenagers could be at risk from suffering from back or neck pain due to sedentary lifestyles and the excessive use of technology.

More than one in ten (14%) people in the Midlands first started experiencing neck or back pain before they were 20 years old*.

In the UK, 40% of 11 to 16 year olds have already suffered and worryingly, more than one in seven (15%) parents said their son’s or daughter’s back or neck pain is a result of using a laptop, tablet or computer.

The research revealed that almost three quarters (68%) of 11 to 16 year olds spend up to four hours a day on a laptop, tablet or computer and a staggering 73% spend up to six hours on the devices.  More than a third (38%) of parents said their child spends up to six hours a day on their mobile phone.

Lichfield Chiropractic Clinic is also noticing a rise in the number of young people presenting with neck and back problems due to their lifestyle choices.

Our chiropractors are encouraging parents to limit the time their children spend using technology and instead encourage more active pastimes over the Easter holidays.

Based on a two hour period, young people spend more time on games consoles (33%) than doing an activity like riding a bicycle (12%). When asked how much time their teenager spends on their bicycle, one in five (21%) parents admitted that they don’t have one.

Perhaps unsurprisingly, nearly half (46%) of parents questioned acknowledged that their children don’t spend enough time exercising, despite NHS guidelines stating that children and young people between 5 and 18 years old need to do at least one hour of physical activity every day.[1]

Commenting on the findings, chiropractor Rhys Owen, said: “We are seeing more and more people under the age of sixteen with back and neck pain and technology is so often the cause. Young people are becoming increasingly sedentary which is damaging their posture. There is the tendency to sit in a hunched position when working on computers and laptops, putting a lot of strain on the neck.

“Learning how to sit properly and keeping active will help to keep young people healthy and pain free. It’s important that parents seek help for their children from an expert as soon as any pain starts – if conditions are left untreated it could lead to chronic back and neck problems in later life.”

Lichfield Chiropractic Clinic offers the following top tips for parents to help their teenagers reduce the risks of back and neck pain:

  • Get your kids moving: The fitter children are, the more their backs can withstand periods of sitting still. To increase fitness levels, your child should be more active which can be achieved by doing activities including walking to school, riding a bike or going for a run.
  • Teach them how to sit: It’s important that children learn the correct way to sit when they’re using a computer. Teach them to keep their arms relaxed and close to their body and place arms on the desk when typing. Make sure the top of the screen is level with the eyebrows and the chair is titled slightly forward, allowing for the knees to be lower than the hips and the feet to be flat on the floor. Using a laptop or tablet away from a desk will encourage poor posture, so limit time spent in this way.
  • Don’t sit still for too long: Make sure children take a break from the position they’re sitting in on a regular basis and stretch their arms, shrug their shoulders and move their fingers around – this helps to keep the muscles more relaxed.
  • Lead by example: Maintaining good posture and promoting good back health is something that everyone should be doing, adults and children alike. If you make it a priority, it’s easier for your children to see the relevance.
  • Seek medical advice: Seek professional advice if your child is experiencing pain which has lasted for more than a few days. If your child wants to be more active, check that there are no medical reasons why they should not exercise, particularly if they are not normally physically active.


For more information on how to maintain a healthy posture, the British Chiropractic Association has developed ‘Straighten Up’ – a simple, three minute exercise programme for all ages, designed to help strengthen the spine and improve posture and help joints. To watch a video of the exercises you can do, please visit: You can also find a lot of valuable posture advice at


Lichfield Chiropractic Clinic

Research was commissioned in 2014 on a sample of 461 UK parents with children aged between 11 and 16 from a wider sample of 1000 parents.

* Research taken from 2014 BCA research – sample of 91 adults from the Midlands.

You can follow the BCA on Twitter @ChiropracticUK



Happy Birthday!!!! - April 11, 2014

To mark 10 years of seeing patients at our sister clinic Tamworth Chiropractic, and to thank you all for your years of continuing support, we will be running ten competitions throughout ten months of 2014 starting from February 1st.

Entering is simple. All that you have to do is LIKE OUR FACEBOOK PAGE AND SHARE THE COMPETITION POST to be entered in a draw to win a prize.

Don’t forget to tell all of your friends and family to like and share in order for them to be in with a chance of winning great prizes. Competitions will close at the end of each month and winners will be drawn at random.

Local Chiropractor wins national quality award - May 17, 2011

Laura Cookson of the Lichfield Chiropractic Clinic was awarded the prestigious  ‘Patient Partnership Quality Mark’ (PPQM) on January 19th by The College of Chiropractors. Laura, pictured, accepted their awards at The Royal Society in London from Hew Helps, Chair of the College’s Lay Partnership Group.


The PPQM award was launched in 2006 by the College of Chiropractors to recognise excellence in meeting the expectations patients have about their chiropractic care.

Laura Cookson said:

“Chiropractors provide safe and effective treatment, and we are proud to say that the award of the Patient Partnership Quality Mark recognises this clinic’s commitment to meeting patients’ expectations of their treatment environment and care. Our aim is to continually improve our levels of service and we always welcome feedback from patients to help us achieve this.”

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